Purls Before Swine

A lot people struggle with the idea of studying and practicing a craft without monetizing it. I’ve been at this long enough to know that my goal with this website is, AT BEST, to recoup some of the costs that I spend on training and materials. Mostly, I participate in this community because I love and am proud of all the skills and knowledge I’ve gleaned from other crafters and artists, and excited to put what I’ve learned into practice.

I’m not alone in this. Knitters and other fiber artists can spend their entire lives trying to better understand the handcraft and history of knitting. Doing it well is a hardwon demonstration of time and practice. You don’t dabble.

Enter: hubris. Some techbros with no experience in fiber crafts decided to revolutionize knitting for us, purchasing knitting.com for a cool $80k, and plan to create assets to edge out the “unsophisticated” “grannies” and redirect whatever revenue streams we’ve created into their own bucket. Their work so far is such an egregious case study in misunderstanding their audience and market you could teach it in business classes.

The folks at CraftSnark are having a heyday.

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Sharon Needles

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